Brave Payments is using Bitcoin Micropayments to block ads, as an innovative way to help users skip the unwanted marketing.
In case you didn't notice there is a war between Facebook and ad blockers. Actually, Facebook is fighting for its lifeblood, which we all know that it is its ads, and all that fighting has given the opportunity to other services to find new ways to help users skip the marketing part. A new innovative way has been announced some days before: Brave, a web browser designed to eliminate ads co-founded by former Mozilla executive Brendan Eich who has launched a micropayments service called Brave Payments. The system works in conjunction with BitGo’s technology, enabling users to set which sites they visit receive payment and which do not." Brendan Eich, Brave's CEO and co-founder, stated: “A lot of the modernization on the Internet depends on ads or payments, but there’s little to no transparency. You have to rely on third parties and trust them, to rely on these feudal cloud lords who make money off your data. We want you to trust math, not us, we want to support user-generated content. We put the user first, the publisher second, and the platform last. Brave and the publishers also can’t link payments to users; we don’t have the keys to your wallet and neither do they”. As you can see in the image, users of the Brave browser switch on payments after creating a Brave Wallet, and the amount of bitcoins they pay to their selected sites is determined by time on page and number of page views. The private and anonymous nature of the payments is another attraction for users of Brave’s browser. While Brave currently has payments blocked on sites such as YouTube, the service could eventually be used to directly pay content creators, such as individual YouTubers, rather than sending money to Google etc.